In 2021, there were over 6 million crowdfunding campaigns globally last year with North America raising $17.2 billion.
Crowdfunding is a great way of seeking the financing you need to grow your business that otherwise might be difficult to secure. Instead of relying on traditional funding from banks or your personal savings, crowdfunding allows you to utilize your social network to pool together the capital you need to reach your financial goals.
Who can use crowdfunding?
- With crowdfunding you’re not limited by the restrictions and requirements of traditional lenders
- There is no limit to the amount of funds you can raise
Access to capital
Business owners can access otherwise unobtainable capital through community fundraising.
- There is no better way to gauge customer interest than crowdfunding.
- It is a great way to assess your viability in the market
Crowdfunding is a great marketing resource. It allows your investors to become your brand ambassadors, while simultaneously raising capital for your business.