The 4C’s of Social Media Content
Put on your creative cap and start generating ways to get the word out and share your story in a clear, concise, and consistent manner. You can organize your creative efforts into the 4 C’s of Social Media: Content, Conversation, Community and Connection.
Don’t hesitate to engage your team and ask for help. Create a social media schedule so you can see the big picture of prelaunch, launch, campaign and post campaign. Put together a daily media calendar that will tell you what you need to be posting every day of your campaign. (Daily calendars can help you earn up to 180% more!) Ask a media savvy member of your team to help or take charge of the process. Prepare posts in advance. Look at what other campaigns are doing for inspiration.
Pro Tip: Update your social media profiles!
Be sure your basic info (Profile, website, photos) is correct and relevant to your campaign.