Impresario Classroom

Congratulations! You have access to our exclusive Impresario Classroom which includes our digital Playbook, along with videos, webinars, scheduling tools, and communication templates.

The Road Ahead
Using the TLC Playbook to up your crowdfunding game
TLC Campaign Learning Path
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MODULE 1: FORTIFY YOUR FOUNDATION

There are so many benefits to launching a crowdfunding campaign. This is an opportunity to tell your story and build a community of champions who believe in your WHY and who will share your campaign beyond your immediate network and community.

MODULE 2: KNOW YOUR NUMBERS

You need to develop a plan that helps you keep your eye on the target numbers. Specifically, you need to know your campaign goal and stretch goals, your network size, how many times you need to connect, the average contribution, and how many people will actually give.

MODULE 3: CULTIVATE YOUR COMMUNITY

The real magic in crowdfunding in how you can grow from a small team of champions into a larger community of supporters. You start by talking to your first tier family and friends and making a list of everyone you know. Think outside the box!

MODULE 4: CRAFT YOUR STORY

Make your story about real people, living in real places, fighting for real positive change in their communities. We are bakers, farmers, entrepreneurs, artists, leaders and business owners, and we believe that our story has the ability to move people….and it does take a little practice.

MODULE 5: MAKE IT HAPPEN

When you can confidently tell someone WHAT you are doing, WHY you are doing it, and HOW MUCH cash you are raising, you will be in a strong position to implement your marketing plan and really make it happen for your campaign.

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IMPRESARIO HELP CENTER

We are dedicated to helping your campaign unfold successfully. To help you stay organized, you can access all of the tools and resources we have referenced in our help center.

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