Campaign Rewards are an important part of your campaign story. Creative rewards encourage financial contribution to your campaign in exchange for goods, services, and experiences. The most successful campaigns offer a variety of rewards curated for their audience to both “shop” for themselves and support a business or organization they love.
What makes a crowdfunding reward irresistible?
A great deal
A new technology or product that people can’t wait to try
Exclusive parties, dinners, openings, receptions, performances
Something fun, entertaining or instructional
Access to expertise—consultants, artists, musicians
Everyday necessities that people buy all the time
Something that shines with the unique personality of your enterprise
Get your team together and brainstorm! See how many creative, wacky, wild and wonderful ideas that you can come up with—that are uniquely suited to your project. Spend time with each type of reward: pre-sales of products or services, experiences, naming, and sponsored rewards. Consider rewards for different price points — low to high. Plan to have about nine rewards at all times. You can add rewards throughout your campaign to keep interest high, replace sold out items, and encourage people to visit your campaign often. Be sure to consider the cost of your rewards and shipping in your budget.